Learning that our town was located in one of the six counties, we knew we couldn’t pass up this opportunity to create a prospectus. We gathered a leadership team and started to identify key investment projects that would benefit our future. From here, we formed an Opportunity Zone Task Force and hosted a focus group consisting of longtime residents spanning young and old. If we were going to pursue great economic change in Kentland, we needed the community’s support and input to move forward. To our joy, the information that was gathered at the focus group proved to be crucial in the development of our prospectus with ROZI’s assistance.
The Task Force met with ROZI and drafted two initial projects that were both suitable to Kentland’s Opportunity Zone and highlighted the community’s interest. These projects included an intergenerational wellness center, which would feature separate buildings for childcare, health services and senior living, as well as a walking path, green space and a playground for children. It also clarified new business development opportunities we could pursue to add even more life to our town.
Simultaneously, during all of this, we had also entered into a partnership with a creative agency that would help us dial in our town’s brand identity. We felt establishing a strong look and feel that was consistent with our core values would help us tell our economic development aspirations. Once we had all forged the basis of a strong prospectus, we gathered the town together for a community presentation and unveiled our town’s new brand, and the Opportunity Zone projects we were aiming to accomplish. We also threw a community picnic to celebrate our bold move forward into our future.