We’ve Launched Our Website!

Kentland residents: let your friends and family know about this update by sharing this page with them on Facebook! If you’re not from Kentland, you might just discover something beautiful you never knew about us.

The simple answer: all of our conversations with Kentland residents and business owners. Every city or town in America has core values, though many may not be able to identify them at a moment’s notice. These core values play themselves out in very tangible ways. We consider core values ‘DNA’, and how these DNA points are expressed are through ‘Pillars’. By spending time in Kentland, we were able to identify three core values: Quality, Community, and Dedicated. Kentland carries a love for providing its residents the very best quality of life. We’re an extremely community-focused people. We look out for each other, because that’s what good friends and family do. We’re also dedicated to seeing big things take place here.

In terms of Pillars, we see that Kentland values a great quality of life by the sheer fact that kids can ride their bicycles through the town’s streets at night without their parents having to worry about their safety. It’s is a fantastic luxury to be able to let your child adventure across town freely without any concern whatsoever, knowing that by the end of every night, they’ll return safe and sound to their bed. Kentland’s community-focus can be seen in the friendliness of interactions with complete strangers. Everyone here is incredibly kind. Lastly, it’s evident that Kentland is dedicated by observing their driven spirit. It seems like everyone we happen to know is passionate about doing whatever it takes to boldly move the town forward and leave in a better place than they found it.

With Kentland’s DNA & Pillars in mind, we started thinking about how we could convey all of this into a logo. After some time and a ton of discussion, a triangle was chosen as the backbone of the logo because it’s the strongest shape in nature. Triangles are representative of strength, robust pride and security. Taking this knowledge, we coupled it with the imagery of Kentland’s beautiful sunrises and sunsets amidst green fields, establishing a solid foundation that’s symbolic of the community’s ability to grow stronger everyday. The typography used for Kentland’s name is bold, inviting and positive — making the brand both functional and expressive.

In today’s day and age, websites are like business cards. They’re important to have if you’re going to share more about yourself with the world. With the development of a new brand, we looked around at everything that would have to be updated so as to be consistent across the board in Kentland’s messaging. The current Kentland website was the first major asset to update. This new website we had in mind wouldn’t be static, meaning it wouldn’t be simply created and left behind to be forgotten. We wanted this website to grow over time, and to be used as a tool for developing Kentland economically. You can read more about all of this by checking out our last post on Opportunity Zones.

There’s so much more that could be said about Kentland’s new brand and website. We’re excited for what’s to come. As we mentioned earlier, please take this article and share it out with your friends and family. We’d love for news of the updated site to spread far and wide. Also, give us a follow on social. You can find us on Facebook, Instagram and Youtube.